Top 7 Dental Website Marketing TIPS
DENTAL WEBSITE MARKETING SOLUTIONS THAT WORK
Is positioning your practice a priority? It should be in order to compete in today’s business world. Many businesses rely on clichés that make them sound like everyone else - ”The best customer service “ or “the best technology.” What is so unique about that? instead consider what makes you better, new and unlike any other dental practice.
Remember the Yellow Pages? Neither do your patients. When today’s consumers are looking for a dentist, they turn to the web. The digital world is changing traditional outbound marketing methods. Email, TV, and telemarketing are not what they used to be. CAN SPAM Act, TIVO, and no call lists have changed the game. Enter inbound dental website marketing.
Inbound marketing starts with relationship building through relevant content without the obstacles. Your website is no longer a standalone element in your business, rather the hub that supports your marketing efforts. Blogs, landing pages, calls to action, analytics, and social media promotion are tools that feed your business. Look out dental industry, the revelry is just getting started!
Please read the Top 7 Dental Website Marketing Tips:
1. Maintain existing and creating more new patients
The main reason for redesigning or flipping for a new website is to grow your dental practice and increase new patients, NOT because you’re bored with the design or that you prefer it blue not red.
Every decision you make should be focused on improving these goals. With that in mind, you may want to spend a bit less time worrying about the exact shade of the background graphic and more time worrying about how to improve your marketing results...like relevant content!
2. Inventory your assets - then protect them
Bad website redesign can squash your results. In fact, more often than not website redesigns do just that. Your existing website has assets that you have built up over time. These assets help future patients find your website then converts them into new patients. You need to identify these assets (great content, keywords, inbound links, conversion tools) and protect them carefully during the redesign. Many "web design experts" get this stuff wrong. They are design experts - not marketing experts.
3. Spend resources on remarkable content that attracts and converts - not fluffy design
What influences your visitors to convert to new patients? Is it look, feel, or color? Likely not, that’s fluff. Relevant content attracts your audience, creates the relationship, and turns them into patients. Besides, search engines don't recognize look and feel - search engine juice feeds on content.
4. Create an ongoing content building strategy
If you have more content, on average you will have more website visitors and grow your business faster. Example, a 100 page website will out perform a 10 page website 99% of the time and if some of those web pages were written recently, better yet. So, build a strategy to continue adding more content to your website over time. Hint: Blogging makes creating content easy.
5. Enable conversion experiments
The key to driving your conversion rate plus the number of leads generated from your website is improving your conversion tools - this means calls to action and landing pages. If you build a static website without the tools to create, convert and measure then you will never know what works and doesn’t.
6. Include a blog, RSS, landing pages, SEO
Every website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an regular basis and to start to connect with your patients and prospects. RSS allows some content from your website to be pushed out to other websites and people. This increases the reach of your content. Landing pages are critical to get value out of your traffic. SEO can be overdone and is not hard – plus it really works!
7. Metrics: Visitors and leads
If your goal is to increase visitors and new patients, then that is the metric worth tracking. What does this mean? If you relish your new design, prove its worthiness through metrics that count.
A business website is a business tool and should deliver business results. Leave the works of art to the galleries and museums. Understand what delivers these results and measure its worthiness.